This recruting agency needed a major overhaul on their brand identity that would separate them from dry, non personal identities associated with some recruiting agencies. I wanted to create a logo with distinct colors and a contemporary form. The client themselves specifically asked for an arrow shape of which I incorporated. I decided to use a bright orange and a light blue to contrast each other making the brand look brighter with a gradient to make the viewers eye wander upwards.
They also needed a website. Since a lot of recruiting agencies sites seem to have a ton of information of which most of the users don’t need I decided to make it as simple as possible. I made it a scroll down site with the basic information about the agency and a form for users to fill out if they’re interested in using the services. There’s also a very simple about us page and contact page.
DePaul has a lot going on design, art and music wise. Yet other than bulletin boards that must students ignore, there isn't a place for student's to find out this information. That's why my group and I came up with the idea to create an app that could allow students to easily access this information.
D.A.M.E. (Design, Art, Music Events)
The history of the hamburger in a short info graphic.